Our Team

team
logo
linkedin button_facebook
tagline_enabling

Jose Catala

"Jose is a truly outstanding people manager... He has personally built deep C-level relationships at critical SAP customers and new prospects."
- Kanika Bahadur, Senior Principal
Value Engineering, SAP

JOSÉ AGUSTÍN CATALÁ URRIOLA has over 20 years of work experience of which 15 are in strategic consulting, working with some of the most important international firms (McKinsey & Company, Booz-Allen & Hamilton, and Roland Berger Strategy Consultants) in Europe and America. Additionally, he has held positions in the commercial function of global telecommunications and IT companies in Europe and Latin America. He is founder and CEO of The Value Search Team, a consulting firm serving software and technology products companies in sales strategy and sales operation topics.

“Jose joined SAP EMEA in 2006, bringing his deep consulting experience and analytical skills to successfully build the Value Engineering practice in Iberia. This group has pioneered value-based selling techniques across Southern Europe. Jose is a truly outstanding people manager. He has hired and attracted top talent in a remarkably short period of time and then, motivated and inspired his team to become trusted advisors to SAP Sales teams and customers alike. He has personally built deep C-level relationships at critical SAP customers and new prospects. He has also been deeply involved in developing new knowledge management practices to support the Value Engineering team across Europe.”

June 4, 2008
Kanika Bahadur, Senior Principal, Value Engineering, SAP
worked indirectly for José Agustín at SAP EMEA

'